Web Sites are key links in most company value chains. However, we have observed that the great potential of corporate web sites is usually unrealized. We believe this underachievement is principally due to the inability of non-technical managers to take direct control of their web site operations. Technical middlemen are traditionally required for even the simplest of content changes, system updates, or functional modifications.
With Broad Strategy, control and operation of all company web sites is placed in the hands of the very managers who drive corporate initiatives and strategies. With their new found empowerment, they are able to energize and evolve sites directly with up-to-date content and functionality. In the process, the company saves precious time, money and resources, while delivering and receiving more relevant and timely information with greater impact.