You can invest significant resources to make your web site attractive, technically advanced, and highly functional, and your users may still become confused and frustrated. Or worse, they may leave and not return. Usability, which is an offshoot of human factors or experience design, focuses on the interaction of humans and technology. With it, we strive to systematically prevent user frustration and ensure positive interactions with your site.
BroadStrategy.com was the first web services firm in the Vienna Virginia to build a full-service Usability Testing Center. We can scrutinize every aspect of your site to ensure that users find working with it an intuitive and enjoyable experience. Our Usability program will identify and resolve problems through:
- Scientifically based evaluations designed to reveal your site's weaknesses in functionality, design, and navigation
- Focus groups that find out what your target users really want from your web site
- User testing that shows whether users can find what they are looking for on your site
- Contextual inquiry research on Usability, in which we study how users relate to your site in their actual work environment
We provide Usability services individually, but they function best when seamlessly integrated with BroadStrategy.com's visual and technical design activities.